What is audience analysis

Spotting trends in what your audience is doing and talking about sooner rather than later can help you stay on top of your industry, and develop a competitive advantage. Do your target customers tend to follow the same few accounts?

Identifying the top influencers in your industry is an important step in kick starting an influencer marketing campaign.

And paying attention to what influencers say and do can also help you better understand the kind of topics and content your audience will appreciate. If a lot of your audience complains about the same problem, that may reveal a product they need that no one else has created yet. Social audience analysis can reveal insights you can turn into product ideas, new features to add to existing products, new channels to consider, or new marketing initiatives to try out.

Audience analysis ensures you understand how your customers think, what concerns they have, and what their main interests are.

Audience analysis can be a powerful tool for improving business outcomes. But to achieve any of the benefits it can offer, you need the means to do it well. Audiense Insights makes identifying relevant audiences and understanding who they are fast and easy. All of that adds up to knowledge you can use to more effectively connect with them in the ways that matter most for your brand.

Try Audiense Insights for free. Search this site on Google Search Google. Audience Intelligence. Written by Kristen Hicks. Apr 6, AM. Table of contents: What is audience analysis? Why is audience analysis important? How to do audience analysis Uses for audience analysis research What is audience analysis? Social audience analysis uses the extensive data social media platforms have about active users to help brands understand their audience.

Branded audience analysis is focused on identifying and understanding the audience of a specific brand, whether your own or that of another company in your space.

Unbranded audience analysis is about understanding an audience with something other than a shared brand in common, such as customers of a general product type or readers of a particular publication. Competitor audience analysis is when you identify and analyze data about the audiences of your competitors.

Demographic audience analysis is categorizing and analyzing an audience based on specific demographic categories , like age, gender, and geographic location. Psychographic audience analysis is when you categorize and analyze an audience based on factors like affinity, interests, and values. If you know your audience hangs out on Twitter more than Instagram, you can focus your efforts accordingly.

And, conversely, how are you different? What ideas or examples in your speech can your audience identify with? Create a theoretical, imagined situation to test your view of an audience for practice. Imagine in your mind a composite audience that contains individuals from the diverse backgrounds you have discovered in your audience analysis.

Next, decide whether or not the content of your speech would appeal to individuals within that audience. What words or examples will the audience understand and what will they not understand? What terms about your subject will you need to define or explain for this audience? How different are the values and opinions you want your audience to accept from the present attitudes and beliefs they may hold?

In summary, use your knowledge of the audience to adapt your speech accordingly. Adopt the perspective of the audience in order to identify with them, and test out your ideas with an imagined audience composed of people with the background you have discovered through your research. Privacy Policy. Skip to main content. Analyzing the Audience.

Search for:. The Importance of Audience Analysis. The Benefits of Understanding Your Audience The more you know and understand about the background and needs of your audience, the better you can prepare your speech.

Learning Objectives Explain why it is important to understand your audience prior to delivering a speech. Key Takeaways Key Points Knowing your audience —their general age, gender, education level, religion, language, culture, and group membership—is the single most important aspect of developing your speech.

Analyzing your audience will help you discover information that you can use to build common ground between you and the members of your audience.

A key characteristic in public speaking situations is the unequal distribution of speaking time between the speaker and the audience. This means that the speaker talks more and the audience listens, often without asking questions or responding with any feedback.

Key Terms audience : One or more people within hearing range of some message; for example, a group of people listening to a performance or speech; the crowd attending a stage performance. Audience-centered : Tailored to an audience. When preparing a message, the speaker analyzes the audience in order to adapt the content and language usage to the level of the listeners.

What to Look For Analyze the audience to find the mix of ages, genders, sexual orientations, educational levels, religions, cultures, ethnicities, and races. Learning Objectives Examine your audience based on demographics. Key Takeaways Key Points A speaker should look at his or her own values, beliefs, attitudes, and biases that may influence his or her perception of others.

Guard against egocentrism. A speaker must not regard his or her own opinions or interests as being the most important or valid. Look at others to understand their background, attitudes, and beliefs. Focus on audience demographics such as age, gender, sexual orientation, education, religion, and other relevant population characteristics to analyze the audience.

The depth of the audience analysis depends of the size of the intended audience and the method of delivery. What to Do with Your Knowledge Use knowledge about your audience to step into their minds, create an imaginary scenario, and test your ideas.

Learning Objectives Identify with your audience by adopting their perspective. Key Takeaways Key Points A successful speaker is able to step outside her own perceptual framework to understand the world as it is perceived by members of her audience. The speaker engages in a process of first encoding his or her ideas from thoughts into words, then forming a message to be delivered to a group of listeners, or audience. Is it a niche audience with a high level of expertise or a general audience without any specialization in the subject matter?

Consider this before using jargon or terms of art. Do a knowledge analysis of your audience and put your best foot forward. Let your confidence and competence win over the audience. Final Thoughts Understand the importance of audience analysis. Always keep in mind that the lack of proper audience analysis will hamper your credibility as a speaker. The course is designed to help you use nonverbal cues to speak powerfully.

It is an important framework comprising three appeals that enhance the quality of your speech: reasoning, credibility, and emotion. With the help of this framework, you can learn how to captivate, engage, and persuade your audience. Discover more from Harappa with a selection of trending blogs on the latest topics in online learning and career transformation. The importance of audience analysis Analyzing different types of audiences will lead you to crucial insights that can help you in creating a positive bond with the audience.

Some other types of audience analysis are: Is it a niche audience with a high level of expertise or a general audience without any specialization in the subject matter? Why are they investing their time in your speech? What inputs do they need from you? Related articles Discover more from Harappa with a selection of trending blogs on the latest topics in online learning and career transformation.

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