When do location extensions appear

Location extensions come in two flavors:. Google Ads location extensions help people find your locations by showing your ads with your address, a map to your location, or the distance to your business. This extension type is useful to draw customers to your brick-and-mortar location. Affiliate location extensions help people find nearby stores of a retail chain that sell your products. This extension type is useful if you sell your products through retail chains, and want to reach consumers when they are deciding what and where to buy.

Google Ads location extensions let you show your business address, phone number and a map marker along with your ad text.

Business Profile is the central repository for your business locations across all Google products. You don't have to worry about keeping your Business Profile locations and Google Ads location extensions in sync. Simply perform a one-time setup of the required feed objects and you're done! Google Ads will automatically keep its location extensions synchronized to the latest data from your Business Profile. This section guides you through creating business locations programmatically using the Business Profile APIs and linking them to Google Ads by creating the required feed objects.

If you want to use the Google Business Profile Manager for creating your locations, skip the following sections and jump right to step 3 in the following process. If you aren't familiar with the concept of feeds in Google Ads, read the feed guide for sitelinks. These instructions build off of that guide.

If you're familiar with feeds for other extensions, you may have noticed that the steps above did not include creating a FeedMapping. Since this feed is a system-generated feed, Google Ads already knows how to map the feed's attributes to the placeholder fields for location extensions.

There's no need for you to provide that information. The following sections explain how to set the systemFeedGenerationData object when creating a new feed step 3a. Your location extensions may show on sites and apps on the display network when people are near or have searched for your product or service in your area. Google ads location extensions can run in the Google display network GDN and bring potential customers right to your door.

Adwords location extensions show up on YouTube trueview, in-stream, and bumper ads when people are near, or if they show interest for baked goods in your local area. Finally, for manufacturers or distributors of goods through retailers, Google Ads location targeting options have an affiliate location feature.

An affiliate extension helps you, direct people, to local retailers that carry your products in their stores. To start, go to the location extensions Google Ads new campaign setup.

In the account tree, select the campaign or ad group where you want to add the extension. In the type list, select ad extensions and then location extensions. To add campaign location extensions, select one of the options in the drop-down menu:. The reporting here is nice because you can test different favicons and business images, if you have enough local volume in a given campaign to justify it.

That said people frequently have questions about how location extensions apply to different types of campaigns, such as:. This point of differentiation between mobile campaigns and campaigns targeted at desktops and laptops is a good example of the need for businesses getting a lot of mobile traffic via AdWords to split out mobile traffic to lower CPCs and CPAs.

This is where some of the location targeting functionality gets pretty interesting: in these instances you want to start to map your campaign strategy to how you can use location extensions again — this is assuming you are drawing a sufficient amount of local traffic to justify this type of restructuring — you need to prioritize how you construct campaigns based on the levers that will have the biggest impact on your ROI, be they geographic, temporal, budget-related, etc.

You should also consider how interchangeable these stores and locations and their messaging is — again if the volume and return for your work makes sense, there may be instances where you would be better off breaking out different locations into their own campaigns with keywords and ad text that better fit that location and product set i.

You can extend your AdWords campaigns by dynamically attaching your business address to your ads, with location extensions. As well as the description lines and URL that appear in your ad text, your ad can also feature your business name, address, and phone number.

Whether you have multiple storefronts you'd like to promote locally, or a single storefront, location extensions can help attract customers who may be just around the corner and those searching for a business in an area they're planning to visit soon.

You can extend your AdWords campaigns with location extensions by dynamically attaching your local business address and phone number to your ads. Now, in addition to the description lines and URL that appear in your ad text, you can also feature your business name, address, phone number, and a link to get directions.

Go to our help center for options on how to set up location extensions.